One of the most popular and famous
Italian designers became a household name when his brand and clothing was
featured in the 1980 classic American Gigolo which starred Richard Gere wearing
Armani signature clothing. Born July 11, 1934, Giorgio’s first job in fashion
was as a merchandiser for a well-known Milan department store called “La
Rinascente.” After that he worked in
fashion design for Nino Cerruti. After
several years of working as a freelance fashion designer he took the advice of
his good friend and business partner Sergio Galeotti, and together founded
Giorgio Armani S.p.A. They launched a
ready to wear men’s and women’s clothing line in 1975 and the rest in
history. During his career Armani has
received numerous awards like Best Fashion designer, Life time Achievement
award from the council of American designers, and his work was also an exhibit
at the famed Royal Academy of Arts in London, Guggenheim Bilbao, and also
received the inaugural Rodeo Drive “Walk of Style” award.
The Armani brand also got a huge
boost by outfitting Don Johnson in “Miami Vice,” and everyone wanted to own one
of his iconic “power suits.” With
clothing lines like, Giorgio Armani, Emporio Armani, Armani Collezioni, Armani
Jeans, Armani Exchange, and Armani Home, he has not only expanded clothing
lines, but business lines as well. His
newest venture are Armani Hotels, which debuted in 2010, so if you want to
travel in style, you can wear Armani, sleep in Armani, and stay at Armani. The ultimate dream for style.
The
youngest ever head of house at Dior was achieved by age 21. That surely shows he would someday become of
the greatest fashion designers ever, and he did. He introduced “le smoking,” his legendary
smoking suit and is credited with a range of other innovations including the
reefer jacket, the sheer blouse, and the jumpsuit. If that’s doesn’t spike your
interest in YSL and his history towards the world of fashion then by becoming
the first living fashion designer to be given a solo exhibition at the
Metropolitan Museum of Art has to intrigue you at some level. Born on January 8, 1936 in Algeria, fashion
was always his life, since enrolling in Chambre Syndicale de la Couture and
working for Dior since age 17, when most kids are still in High School, he
began his career in fashion. Starting
his own fashion house is what truly made him unique. He took pre-dominantly male pieces of
clothing like tuxedo jackets and made them for women. Completely transforming suit jackets
entirely. His last show is probably his most famous, in January 2002, the
65-year-old designer announced his retirement. His decision was based on a
disgust with the fashion industry. It had
become ruled more by commercial gain than art. "I have nothing in common
with this new world of fashion, which has been reduced to mere
window-dressing," he said. "Elegance and beauty have been
banished." With those quotes he
made his final runway appearance two weeks later in a one and half hour show
that featured more than 250 outfits and 100 models. Encore anybody?
Prada started not by designing clothes, but by
making high-end suitcases, handbags for the Milanese elite and was named the
official supplier of the Italian Royal Family in 1919. That whole company image changed as soon as Miuccia
Prada started working for the company.
One of her first designs included fashioning a line of unlabeled
handbags out of a then unorthodox fabric called Pocono nylon—the durable
water-resistant fabric often used to make military tents. In 1992 Prada introduced a more affordable
fashion line called Miu Miu,. So now everyone can wear a type of Prada, whether
it’s called Prada or not. The person most
associated with the Prada brand is Miuccia Prada, she didn’t start the
company. She just took it over and built
it into a billion dollar Fashion Empire.
Most importantly, that infamous triangle Prada logo we all know and love
was designed by Miuccia Prada as well.
In other words, thank Miuccia for Prada because without her ideas and
originality this iconic brand might never have been.
He has his own signature color “Valentino Red.” How many designers can say that they have their own color that is associated with their name? Maybe only Christian Louboutin, and that’s about it. Valentino’s rise to fashion stardom started at a young age.
He started apprenticing under local designers and went to study at the famed École des Beaux-Arts and the Chambre Syndicale de la Couture Parisienne. From there he started working in the salons of Jean Desses and Guy Laroche. What’s interesting is that he failed a test to work at Balenciaga, oh how things might have been different if he passed that exam. Once he met Giancarlo Giammetti in Rome who turned out to be his life and business partner, his brand grew. In 1962 he debuted his brand and only 5 years later received the prestigious Neiman Marcus Fashion Award in 1967. What really grabbed everyone else’s attention was that Jacqueline Kennedy was a friend and a customer of Valentino. She ordered various dresses from him to wear year round after the passing of her then husband and President of the United States John F. Kennedy. Valentino also designed Jacqueline Kennedy’s new wedding dress for her new marriage to Aristotle Onassis. We all know that once one celebrity likes you, other celebrities will like you too, and so it started. Now Valentino is one of the most recognized labels in the world with his suits and ready to wear lines. His brand covers most fashion and style product lines with fragrances, jewelry and is sold in major stores like Bloomingdales, Neiman Marcus and Lord and Taylor.
If fashion has an opposites attract
story, its Dolce & Gabbana. Two
completely different personalities in all possible ways. Domenico Dolce - a
less than average height introvert, and Stefano Gabbana – a tall model type with
an outgoing personality. It’s a perfect
combination of yin and yang and fashion has got it in D&G. Their take on
fashion is far different from other couture styles in that they take the basics
and make them better. They do not
re-invent the wheel with clothing, they upgrade the tires. Their big break came
when they signed a deal with Madonna to design costumes for her “The Girlie”
tour and it sure turned out alright. They received enormous amounts of
recognitions which led other celebrities and industry trendsetters flocking to
get their clothing and designs from D&G.
Now D&G offers various product lines from ready to wear, to suits,
dresses, bridal, fragrance and also dresses some of Hollywood’s elite.
Ralph
Lauren is his designer name, his real name was Ralph Lifshitz. Ralph Lauren changed his name because he was
being made fun of in school. But he now
has the last laugh. Even being a young
kid, he had an interest in fashion. As a
student he designed his own ties, wider than the normal tie at that time, and
also more colorful. He sold those ties to
various department stores which became huge successes. Once he designed a short sleeve cotton shirt,
now called the “Polo” shirt, his brand and image took off to becoming one of
the top designers in history. The polo
shirt was created by Ralph Lauren’s polo line, and hence the name. He always put tremendous detail into
everything to make sure everything was to his standards, and he never said he
sold a particular product either, he always said that he sold a way of life.
Polo now makes up much of the space
in most department stores and mall outlets, and has product lines that range
from his classic and stylish clothes to paints, home collections and also
fragrances. He like anyone else is a
collector. He collects cars and his
collection which is one of the most impressive in the world. His love of the Pony logo goes far beyond
clothes, he is also a major philanthropist. In 1998 his company donated $13 million to the
Smithsonian Institution to preserve the original American flag that inspired
“The Star-Spangled Banner.” In 2001, in cooperation with Sloan-Kettering, he
established the Ralph Lauren Center for Cancer Care & Prevention in New
York. With his pony logo on the left
chest, he will ride off into the sunset whenever he chooses to do so.
Born
into poverty and having a stage name which later became synonymous with fashion
is almost unbelievable in itself.
Gabrielle “Coco” Chanel was born that way, she was orphaned as a child,
and always seemed to attract wealthy businessmen because she liked and
connected with their independence. That’s
how she started, by being financially backed by a wealthy businessman in his
home she began to design hats, and later designed female clothing inspired by men’s
designs and used “jersey” material. It was
cheaper and was loose fitting compared to the corset style women wore in the
1920’s. Much of the designs today like
tweeds and the chain linked handbags are inspired by Chanel herself. Her simple style that’s is now applauded was revered
back in her days of the 1920’s and 1930’s, and eventually the business
failed. Her resurgence came after WWII when
her new designs were being accepted by the masses and this is when she gained
her icon status that the company has today.
Even after her passing in 1971 her style still inspires other fashion
trends today. As Chanel was often
quoted, "Fashion passes, style remains." Even a woman who has never
owned a Chanel piece is likely to have something inspired by the iconic
designer.
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